No doubt about it–leaving an effective Ringless Voicemail Drop message can be challenging. Even if you do record a well-crafted message, do prospects actually listen to them or take the time to call you back? Maybe not as often as you would like.
So what’s the point? Should salespeople even bother with Ringless Voicemail Drops? Absolutely, and here’s why. Responses to Ringless Voicemail Drops are generally warmer and demonstrates a greater level of interest. So what a salesperson loses in quantity, they gain in quality.
However, you may not get any responses at all–high quality or otherwise–if you don’t leave a carefully planned and thoughtful Ringless Voicemail Drop message. Here are the six elements that can help create the perfect sales Ringless Voicemail Drop.
1. Length: 20-30 Seconds
A perfect Stratics Networks’ Ringless Voicemail Drop should be 20-30 seconds–not much longer, and not much shorter. We realize this is a very specific time frame, so let us explain the reasoning behind it. Prospects aren’t going to listen to an overly long Ringless Voicemail Drop from a caller whose number they don’t recognize. Pushing past 30 seconds ensures that the message will get deleted almost immediately. On the other hand, buyers are also not likely to listen to an overly short message. Most cell phones shows the telephone number and Ringless Voicemail Drop duration when a drop is delivered. So, if the recipient sees the message is from an unknown number and only a few seconds long, they’ll assume it’s not important and hit delete. Since the message doesn’t appear to be substantive, they’re not prompted to listen. Therefore, 20-30 seconds is the sweet spot for a Ringless Voicemail Drop. It is just long enough to spark curiosity without demanding too much time.
2. Lead with Information Relevant to the Prospect
Sales reps tend to be very declarative in their messages. Their starting sentence in both Ringless Voicemail Drops and emails usually sounds something like “My name is John Doe, and I work for Gadgets Inc.” It might be a straightforward approach, but it’s not effective in the slightest. As soon as the prospect realizes this Ringless Voicemail Drop is a sales pitch from a salesperson, it gets deleted. And if you lead with your name and company, the prospect’s finger hits the delete key almost immediately. This is why it’s important when using Stratics Networks’ Ringless Voicemail Drops to lead with something relevant such as a thought-provoking question.
3. Ask a Question You Wouldn’t Pose in an Email
If your Ringless Voicemail Drops and emails are exactly the same, you lessen your chances of getting a response to either. So make them different by reserving certain questions for Ringless Voicemail Drop instead of email. While both types of messages should be customized to a given buyer, Ringless Voicemail Drops should be ultra-specific. In an email, we might ask for a referral, an appointment, or feedback on a content asset they downloaded. These sorts of classic questions–while still tailored to the buyer–can be customized for reuse with other prospects. When using Stratics Networks for Ringless Voicemail Drops, you should be specific so it seems like it’s not intended for another listener. For example, if you were selling financial management technology, you might ask the Ringless Voicemail Drop recipient which financial software they use today, or if all of the company’s financial analysts work out of the central office.
The more personal and specific the question, the more likely it’ll get a response. Think about it this way. If you start to have chest pains on a busy city street, and you cry out, “Somebody call 911!” you might get help…but you might not. However, if you were to point at one specific person and shout, “Would you please call 911 for me?” it’s almost certain that the stranger you selected would grab their phone and dial.
Why the difference in response? Because you made the request specific to one person in the second circumstance, you placed a burden of responsibility on that person. So, when using Ringless Voicemail Drops for sales: the more specific the question, the more responsibility the person feels to answer you.
4. Don’t Use a Traditional Close
Here, we’re referring to lines such as “Please call me back” or “I’ll check in again on X date.” Because they’re generic, these closings don’t increase the buyer’s feeling of responsibility. Instead, when using Stratics Networks’ Ringless Voicemail Drops, we suggest posing your specific question and ending the call there.
5. Always Leave a Voicemail
If you’re going to call a prospect, you have to leave a message. Regardless of whether the prospect is actively screening calls or is simply away from their desk when the phone rang, your number will pop up as a missed call. That means if there is no accompanying message, well, it must not have been terribly important.
If you do this two or three times in a row, you further degrade your chances of ever connecting with this prospect. Since they’ve now seen your number come up multiple times without once receiving a message, they’re aware this call is definitely not one they need to take. You can bet the next time you call, they’re not picking up. Salespeople who call and hang up screen themselves out of the process. No matter if you’re prepared to leave the perfect message or not, you need to leave one every time. However, if you do record a few messages with the same ultra-specific question, the prospect feels a twinge of guilt each time you call back because they feel they owe you an answer.
6. Use Your Normal Tone of Voice
Salespeople are often coached to sound enthusiastic and excited on the phone, thus raising their natural voice pitch to a high, unnatural tone. In my opinion, this tone of voice makes it clear to the listener that not only is this an uncomfortable call, but a generic one. It’s easy to imagine the caller hanging up, dialing another prospect, and leaving an identical Ringless Voicemail Drop using the exact same high pitch, and then another…and another. If it sounds like a salesperson is just doing their 50 prospecting calls for the day, it absolves the listener of any responsibility to respond.
When using Stratics Networks’ Ringless Voicemail Drops, we recommend that salespeople start their message using a normal tone of voice and then go gradually lower. This implies that you’re at ease while making the call, and also that the call is not unusual. Without the fake tone of excitement in your voice, the listener understands that the specific question you’re posing is just as meaningful to you as it is to them. And the more the listener feels the message is meant for them and only them, the more likely it is they’ll respond.
Stratics Networks only endorses the use of Ringless Voicemail Drops for sales and marketing when all rules are followed such as scrubbing lists against the national and state DNC lists. For help staying compliant, please contact us today!